What, who, where

Strategic Hotel Consulting is an international consulting firm specialising in hotel investments. We deliver independent, objective analysis and expert advice.

What we do

We advise hotel owners, investors, developers and operators on how to optimise project investments, enhance asset value and maximise profitability.

Our range of services extends from hotels and resorts to serviced apartments, branded residences, mixed-use developments and other hotel and tourism related entities.

The company was founded in 2010 and we have a solid track record, having advised prominent owners, developers and investors globally. We welcome projects in any corner of the world, although our key markets of expertise are Europe, Asia and the Middle East.

Strategic Hotel Consulting is a proud winner of "Best International Management Consulting Firm - Central Europe" in 2019 Business Excellence Awards by Acquisition International and "Best Hotel Investment Consulting Specialist - Zürich" in 2020 Hospitality Awards by LUX Life.

We deliver to our Clients:

  • Extensive international consulting experience
  • Comprehensive operational understanding
  • Local knowledge from global perspective
  • Innovative and creative tailor-made solutions
  • Flexible, client-focused approach

Who we are?

Tea Ros is one of the leading hotel consultants globally and the Founder and Managing Director of Strategic Hotel Consulting. She has 17 years of experience in hotel consulting, having carried out a variety of assignments while working with SHC and in her previous roles with Jones Lang LaSalle Hotels in Asia Pacific and with TRI Hospitality Consulting in the Middle East.

Tea has a comprehensive operational background, having worked with the Four Seasons (North America), Starwood (Middle East) and Rosewood (Europe) in positions covering F&B, rooms division, revenue and yield management, sales and marketing and Six Sigma process improvement.

As a recognized industry professional, Tea is a Member & Board Member of the International Society of Hospitality Consultants (ISHC), Board Member of the Travel Awards organisation and Advisory Board Member of the Arabian Hotel Investment Conference (AHIC). Tea is a sought-after speaker at industry events and features as #13 on the 2020 Power List - the most influential Women in Hospitality by Hotelier Middle East.

Tea has advised key developers, investors and operators including:

  • Julen Group
  • Manz Privacy Hotels
  • Abu Dhabi National Hotels
  • Fáilte Ireland
  • Jebel Ali Free Zone Authority
  • Sorouh Real Estate
  • Shui On Land Limited
  • New Zealand Trade and Enterprise
  • Swiss Property Management
  • WS Atkins
  • HDI China Co Ltd
  • Casacuberta
  • MAF Hospitality
  • ABN Amro
  • LBDI Holding
  • Alargan International Real Estate
  • Emaar
  • Resort Partners
  • Safmar Property Ventures
  • Mandarin Oriental
  • Four Seasons
  • Banyan Tree
  • Six Senses
  • Shaza
  • Intercontinental
  • Marriott
  • Amanresorts

Tea is originally from Switzerland but has a wide-ranging international background. If she is not working, you will find her kitesurfing or in the mountains skiing, biking or running.

Our team comprises of top industry experts with a wealth of international experience. We work on a competency based platform where we bring in the best talent for each individual project.

Nicolas Frangos
Kathryn Moore
Spa & Wellness
Michael Metcalfe
Digital & Technology
Grant Denholm
Data Analysis
Mark Arnall
Fitness & Recreation

Nicolas Frangos

Nicolas is an experienced, multi-skilled hospitality executive with exceptional knowledge of hotel operations and asset management.

Former President of the Hashoo Group and COO of the ARTIC, Nicolas has a strong track-record in implementing strategies which drive operational performance and shareholder returns.

Nicolas has thorough operational background, having held positions from Area General Manager, General Manager, Operations Director, Rooms Director and Director of F&B for the Ritz-Carlton, Hilton and Concorde Hotels & Resorts. He also has strong advisory experience.

Nicolas has an MBA in Hospitality & Tourism from Edinburgh Napier University and graduated from Ecole Superieure de Tourisme Paris and Ecole Hoteliere de Strasbourg.


Kathryn Moore
Spa & Wellness

Kathryn is a recognized leader, renowned for her industry expertise in global spa and wellness operations. Kathryn has conceptualised and executed some of the best models in the industry, delivering incomparable spa experiences that are operationally sound and profitable from the start.

A trusted advisor to prominent hotel groups and spas globally, Kathryn has successfully completed more than 50 spa and wellness projects in 15 countries with clients including Anantara, Starwood, Hyatt, Ritz Carlton and Mövenpick.

Expertise includes spa contract negotiations, business model development, feasibility & market research, ROI analysis, concept & menu development, technical services, business performance audits, recruitment, training and spa management solutions.


Michael Metcalfe
Digital & Technology

Michael excels at hotel digital strategy, including in-house technologies, online tools, systems and automations, e-commerce, social media and distribution channels.

With 15+ years of international hospitality experience, ranging from executive roles at global hospitality brands to entrepreneurial start-ups, Michael is at the forefront of hotel technology opportunities and innovation. He is a creative mind who thinks differently with sharp, modern analysis. Michael brings cutting edge digital and technical know-how to SHC’s projects, with the ability to analyse situations and recommend opportunities to maximise asset returns.

Michael has an MBA (Hotel & Tourism Management) and also studied at Cornell Hotel School.


Grant Denholm
Data Analysis

Grant specialises in data analysis and interpretation, customer segmentation, journey and experience mapping and operating model design.

Grant has over 20 years of experience working with hotels and tourism organisations leveraging data science with design thinking and innovation. Grant's data analysis enables companies to get closer to their customers and to deliver exactly the right experiences across all channels and interactions, thereby increasing customer satisfaction and business profitability.


Mark Arnall
Fitness & Recreation

Mark is an external advisor to SHC in topics related to hotel fitness and recreation.

Mark is a world renowned personal trainer with 23 years of experience working in Formula 1. Over the past 18 years Mark has been a Personal Trainer / Physio to F1 driver Kimi Räikkönen and prior to that worked with Mika Häkkinen and David Coulthard. Mark has worked at Ferrari, McLaren, Lotus and Alfa Romeo.

Mark brings a strong knowledge of hotel fitness to SHC. He has first-hand experience of what is required, what works and what does not when it comes to hotel gym design and fitness and recreational concepts. Over the past 20+ years travelling in F1, Mark has identified best practices for hotel fitness and developed in-house fitness solutions for travelers. Mark has provided invaluable input on a number of SHC projects ranging from remote island resorts to city properties.

We are always on the lookout for new talent. If you are interested in joining our team, please contact us on careers@strategichotelconsulting.com

Where we work

Strategic Hotel Consulting is based in central Switzerland in Weggis.

View Location Map

Continue Exploring?