What, who, where

Strategic Hotel Consulting is an international consulting firm specialising in hotel investments. We deliver independent, objective analysis and expert advice.

What we do

We advise hotel owners, investors, developers and operators on how to optimise project investments, enhance asset value and maximise profitability.

Our range of services extends from hotels and resorts to serviced apartments, branded residences, mixed-use developments, spas, fitness facilities and other hotel and tourism related entities.

Strategic Hotel Consulting has substantial international experience, having advised prominent owners, developers and investors globally.

Our key markets of expertise include Europe, Asia and the Middle East.

We are part of the International Society of Hospitality Consultants.

We deliver to our Clients:

  • Extensive international consulting experience
  • Comprehensive operational understanding
  • Local knowledge from global perspective
  • Innovative and creative tailor-made solutions
  • Flexible, client-focused approach with personal service

Who we are?

Tea Ros is the Founder and Managing Director of Strategic Hotel Consulting. She has extensive experience in hotel consulting, having carried out a variety of assignments while working with SHC and in her previous roles with Jones Lang LaSalle Hotels in Asia Pacific and with TRI Hospitality Consulting in the Middle East.

In addition to consulting expertise, Tea has comprehensive operational background having worked with the Four Seasons (North America), Starwood (Middle East) and Rosewood (Europe) in positions covering F&B, rooms division, revenue and yield management, sales and marketing and Six Sigma process improvement.

Tea has advised key developers, investors and operators including:

  • HPL Hotels & Resorts
  • Manz Privacy Hotels
  • Abu Dhabi National Hotels
  • Fáilte Ireland
  • Jebel Ali Free Zone Authority
  • Sorouh Real Estate
  • Shui On Land Limited
  • New Zealand Trade and Enterprise
  • Swiss Property Management
  • WS Atkins
  • HDI China Co Ltd
  • MAF Hospitality
  • ABN Amro
  • Alargan International Real Estate
  • Emaar
  • BCH Hotel Investment
  • Mandarin Oriental
  • Four Seasons
  • Banyan Tree
  • Six Senses
  • Shaza
  • Starwood
  • Intercontinental
  • Marriott
  • Amanresorts
  • Hyatt
  • Rezidor

Tea is originally from Switzerland but has a wide-ranging international background. If she is not working, you will find her kitesurfing or in the mountains skiing, biking or running.

Our team comprises of top industry experts with a wealth of international experience. We work on a competency based platform where we bring in the best talent for each individual project.

Mark Arnall
Fitness Expert
Kathryn Moore
Spa Specialist
Michael Metcalfe
Digital Expert
Grant Denholm
Data Expert

Mark Arnall
Fitness Expert

Mark is an external advisor to SHC in topics related to hotel fitness and recreation.

Mark is a world renowned personal trainer with 20 years of experience working in Formula 1. Over the past 14 years Mark has been a Personal Trainer / Physio to F1 driver Kimi Räikkönen and prior to that worked with Mika Häkkinen and David Coulthard. Mark has worked at Ferrari, McLaren and Lotus.

Mark brings a strong knowledge of hotel fitness to SHC. He has first-hand experience of what is required, what works and what does not when it comes to hotel gym design and fitness and recreational concepts. Over the past 20 years travelling in F1, Mark has identified best practises for hotel fitness and developed in-house fitness solutions for travellers. Mark has provided invaluable input on a number of SHC projects ranging from remote island resorts to city properties.


Kathryn Moore
Spa Specialist

Kathryn is a recognized leader, renowned for her industry expertise in global spa and wellness operations. Kathryn has conceptualised and executed some of the best models in the industry, delivering incomparable spa experiences that are operationally sound and profitable from the start.

A trusted advisor to prominent hotel groups and spas globally, Kathryn has successfully completed more than 50 spa and wellness projects in 15 countries with clients including Anantara, Starwood, Hyatt, Ritz Carlton and Mövenpick.

Expertise includes spa contract negotiations, business model development, feasibility & market research, ROI analysis, concept & menu development, technical services, business performance audits, recruitment, training and spa management solutions.


Michael Metcalfe
Digital Expert

Michael excels at hotel digital strategy, including in-house technologies, online tools, systems and automations, e-commerce, social media and distribution channels.

With 15+ years of international hospitality experience, ranging from executive roles at global hospitality brands to entrepreneurial start-ups, Michael is at the forefront of hotel technology opportunities and innovation. He is a creative mind who thinks differently with sharp, modern analysis. Michael brings cutting edge digital and technical know-how to SHC’s projects, with the ability to analyse situations and recommend opportunities to maximise asset returns.

Michael has an MBA (Hotel & Tourism Management) and also studied at Cornell Hotel School.


Grant Denholm
Data Expert

Grant specialises in data analysis and interpretation, customer segmentation, journey and experience mapping and operating model design.

Grant has over 20 years of experience working with hotels and tourism organisations leveraging data science with design thinking and innovation. Grant's data analysis enables companies to get closer to their customers and to deliver exactly the right experiences across all channels and interactions, thereby increasing customer satisfaction and business profitability.

We are always on the lookout for new talent. If you are interested in joining our team, please contact us on careers@strategichotelconsulting.com

we work

Strategic Hotel Consulting is based in the Seedamm Plaza on lake Zurich in Switzerland

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